The notion of ‘feedback’ is all pervasive in contemporary culture — a technical and behavioral mechanism which today works in all levels of the media, from reality TV shows, to the construction and broadcast of a news event, to everyday e-mail exchanges and social networking activity. The term was popularized via the Macy conferences on Cybernetics (1946-1953). It was at these conferences where the application of the paradigm of cybernetics (the science of feedback) was first instituted across a number of scientific disciplines (behavioral psychology, evolutionary theory, anthropology, communications theory, modern [war] games theory to name a few).